Built for the road.
Route 66 Rental Cars S.r.l.s. was established in 2021 to bring order to a fragmented industry — chauffeur services, event logistics and car rental businesses that all needed the same thing: reliable technology and an operator who understood the business from the inside.
Where we started
Before Route 66 Rental Cars existed as a company, our founders were already running chauffeur and rental operations day to day — and getting frustrated by the same disconnected spreadsheets, phone calls and booking sheets every operator in the industry relies on. In 2021, we incorporated the company to fix that properly, starting with our own operations.
Where we are now
What began as an internal tool became Pickup Livery System, our own dispatch platform. Around it, we've since brought together chauffeur services, event logistics, a livery suppliers network and car rental operators — each run as its own brand, sharing the same technology and operational backbone.
One company. Five brands.
Route 66 Rental Cars S.r.l.s. operates a portfolio of brands — the Pickup Livery System dispatch platform, limo & livery service providers, event organizers, a livery suppliers network, and car rental operators — and works with travel partners and mobility suppliers across our network.
What drives us.
Reliability
Operators and travelers count on us to show up — every booking, every dispatch, every time.
Ownership
We treat every partner's business as our own, taking responsibility for outcomes, not just tasks.
Craftsmanship
We build technology and services with care, favouring quality over shortcuts.
Openness
Clear communication with partners, suppliers and drivers, so everyone knows where they stand.
Momentum
We move quickly, ship improvements continuously, and keep our network growing.
Partnership
We grow by making our partners and suppliers successful, not just by growing ourselves.
Partners & Suppliers
Partners
Travel agencies, corporate accounts and event organizers looking for reliable mobility services.
Suppliers
Livery operators and car rental companies who want to join our network and grow through our dispatch platform.
Want to learn more?
Get in touch with our team to discuss partnerships, supply, or the Pickup Livery System platform.